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Writing

Blogs

Long-form writing about marketing, products, and the ideas behind building them.

Marketing8–10 min read

Value First: The Marketing Strategy That Actually Works

Most products become easier to sell when they solve a real problem and let people experience the value before asking for money.

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Distribution8–10 min read

Distribution Matters

Why talking to the market, finding your customers, and creating distribution can matter more than building more features.

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Marketing12–15 min read

How to Build a Startup Homepage That Actually Converts

A practical guide to messaging, structure, proof, and calls to action that help startup homepages convert visitors.

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